Abu Dhabi-based Etihad Airways is launching its own destination management company (DMC) aimed at enhancing the capital’s tourism infrastructure.
Currently in discussion with local tourism partners, details of the DMC are yet to be finalised, but according to the company ,many goals are already in place, including the provision of tours and desert safaris, event management, bespoke experience packages and VIP services.
Etihad Airways chief commercial officer Peter Baumgartner said the establishment of the DMC was in keeping with Abu Dhabi’s “impressive growth towards becoming a key global business and leisure destination”.
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“The establishment of the DMC is another example of Etihad responding to the requirements of the UAE’s capital city and we look forward to launching this one-stop inbound tourism shop in close cooperation with our destination partners and tourism services providers across all seven emirates which will work closely with both Etihad Airways and Etihad Holidays,” he said.
The new DMC will work closely with Etihad Holidays which will publish its first dedicated Abu Dhabi and UAE brochure in April.
It will also have strong Emirati representation with more than 50% of the tourism professionals in the company set to be UAE nationals.
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