Partnership working

To capitalise on these relationships, Dedon has implemented new technology and documents to support its partners.

“For this reason we created a special website to allow designers to work with Dedon items of furniture in 3D,” he explains. “We provided hotels with a document called Dedon Outdoor Furniture for Hotels by Area, designed to help them to choose new furniture, especially when they feel the need to renew their style.” 

With this dedicated output, the company designs and releases at least two new collections a year.

“Last year, for the first time in Dedon’s history, we created special contract models,” says Salvador.

“Holiday, for example, designed by Richard Frinier, is only available through contract as one of its main characteristic is to be stackable — this collection is exclusive in the Middle East where we are working on relevant projects to be completed by the end of this year.”

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Despite penetrating the Middle East’s hospitality industry, Salvador says Dedon takes a different approach to the industry in this region than it does in traditional European markets.

“The main difference is that in the Middle East, we mainly work with luxury resorts and hotels, while in the European market, we deal with city hotels that are based in tourist areas, where few are extremely luxurious,” concludes Salvador.

ABOUT DEDON

Established: 1990
Head office: Barcelona
Core business: Luxury furniture supplier for hotels
USPs: International Contract Division; 3D website for designers; two new collections released each year; creates special contract models exclusive to the Middle East
TEL: +34 93 208 0903
EMAIL: contract.export@dedon.es
WEB: www.dedon.es