Jacob added that online video marketing was also an extremely cost-effective marketing option.
“The cost of distribution is hardly anything, almost free. Up until a few years ago, even if you had a video, getting it into situation where it is seen by your target audience was cumbersome and expensive.
“But today, no other medium can compare with this in combining motion pictures, sounds, animations, music and effects to give such a great sensory experience, so cost-effectively.”
The dineoutemirates.com site also gives outlets the opportunity to build loyalty programmes — and according to Jacob there are more big plans for the site in future.
“Right now, besides videos on restaurants, we have competitions and prizes, a ‘Tips and Tricks’ page with videos on interesting topics, games and so on,” he explained.
“Everyone likes the concept and the feedback has been really very good. The viewers response is reflected in the growing click rates and page-hits.
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“But we certainly are looking at branching out across the region in future,” he revealed. “Not only in the Middle East, either — we are exploring possibilities of franchising the concept to other parts of the world.
“We might be starting in India then Philippines and other great culinary hubs where we think this is the best way to reach more clients and more customers.”
For more information, please visit: www.dineoutemirates.com
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Jul 12, 2009 , Qatar
This website is cool, actually seeing a placing before talking someone with you to dine helps in deciding before you open your wallet. Is there anyother similar site for restaurants in Qatar just like this one?