The Middle East wine market can look forward to sustained growth and development, according to Jeff Clarke, the award-winning wine maker from New Zealand’s Montana and Stoneleigh wineries.
“In recent years, we have seen strong growth [across this region] — primarily stemming from the increase in foreign residents, and also the establishment of Dubai as international tourist destination,” Clarke explained.
“We have also seen an increase in popularity amongst demographics that would traditionally not be heavy wine consumers.
“These factors have significantly increased demand and helped to develop the depth of range of available varieties,” he continued.
“In future, we can see these trends continuing and further driving the growth and development of the Middle Eastern wine market.”
Advertisement
Clarke added that education would play a key role in the further development of wine across the region.
“Education helps people become confident in their choices and also develops brand ambassadors for our products,” he said.
“We love holding tastings and events to show people all the great things about our wines, and in turn we hope they will pass this on to their family and friends for more people to understand and enjoy.”
Montana, one of New Zealand’s leading wine brands, this year celebrated the release of its 30th vintage of Marlborough Sauvignon Blanc.
“We pioneered Marlborough Sauvignon Blanc, being the first to plant Sauvignon Blanc in the region, and we are still experimenting with the new varieties that will hopefully become tomorrow’s favourites,” Clarke explained.
Search our database of more than 2,700 industry companies
