“And for those with less of a competitive mindset, it will most certainly keep them abreast of new trends and standards.
“I personally believe that recognition is the best motivating tool and anyone can get it,” he added.
NHI's Rob MacLean added that the Awards would also highlight the key role played by the F&B industry in driving the region's economy and status as a destination.
"They will raise awareness about what the industry does in terms of its provision of services to the public, provision of jobs to people in the Middle East, driving revenue for the economy and helping to support jobs in other associated tourism areas," he explained.
"The main advantage to training providers [such as NHI] are that the awards raise awareness in the eyes of young people who are planning their careers and are looking for some guidance on taking the right decision," MacLean continued.
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"They also create competition with regards to human resource development between operators — and that can only be a good thing, since it is recognising that it is not always about the most expensive furnishings or menu content that differentiates one outlet from another: it is the people who do that."
Online nominations will be accepted until September 30, with the winners to be announced in the December 2009 issue of the magazine.
For further information about the judges and the awards process, please click here.
All nominations for the Caterer Middle East Awards 2009 must be submitted online — to nominate your colleagues, outlets or suppliers, just click here.
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