Hands down at the front please, you're too sweaty! Hands down at the front please, you're too sweaty!

Finally, Thorpe Park, located in Surrey, got in on the act when it placed a series of 'Say no to BO' signs around the theme park, discouraging riders from putting their hands in the air on the big attractions.

"We've found that when the temperature tops 77F (25C) the level of unpleasant smells can become unacceptable and we do receive complaints,” said Thorpe Park director, Mike Vallis.

If thrill seekers do want to throw their hands in the air, workers will be equipped with deodorant for guests to don.

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"Our rides are really scary and people tend to sweat more than normal due to the fear and anticipation they experience while queueing up so it can get really pongy. Therefore, we felt a ban in temperatures of 25C plus would be the best way to ensure our guests have the most enjoyable experience and aren't exposed to any unsavoury armpits."

At Hotelier Middle East, we’re wondering what implications this bout of rule-making could have in the Middle East. If temperatures of 25C have folk in the UK a little sweaty, then you have to feel sorry for those sat on the back of a rollercoaster at Dubailand – should it ever be completed – who may lose consciousness when hit by the 40C-plus-induced stink.

Ladies nights at Wild Wadi, we’re told, are more like Milan fashion shows; ban high heels and there’s no point at all.

And, finally, each year more than 250,000 German visitors check into hotels in Dubai alone…can the Middle East really afford to ban Speedos?