Oman Air is set to launch five new routes in two weeks. Oman Air is set to launch five new routes in two weeks.

Not only that but each seat is so large that basketball legend Shaquille O’Neal – who is 7ft 1” tall – could easily stretch out without being cramped, the company has claimed.

“Our new products are unique,” said Al-Shikely. “And that’s the direction in which Oman Air is heading, providing tangible quality.”

So far some of the airline’s wet-leased aircraft have fitted with the new product, but the airline is due to take delivery of a brand new fully kitted out A330 next week (September 16).

Al-Shikely said the new services – plus those scheduled to come online next year, details of which he remained tight-lipped about – would help boost occupancies at Muscat’s properties, which this summer felt the impact of the recession and Swine Flu.

“Our non-stop links from Europe will definitely make a difference to occupancies all year round,” he said.

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“We will have some high-level marketing activities to push our home base as a destination and as the airline carrier the name of our country, by default, we will push traffic into Oman during the summer.”

Al-Shikely said Oman Air would work closely with the Ministry of Tourism and hotels in Muscat to put together special packages and marketing campaigns to boost traffic during off-peak times – weekends and the summer months – as well as targeting niche groups such as honeymooners, sports enthusiasts and adventure tourists.

Hotels in Muscat are waiting with baited breath for the new flights and these promotions with The Chedi Muscat director of sales and marketing Lore Koenig hoping Muscat would become an alternative stopover point to Dubai for honeymooners traveling from Europe via the Middle East to the Maldives.

“We are really hoping to see a lot more stopover traffic that we wouldn’t usually get,” she said.