12) MORE CAFÉ BRAND
Coming in at number 12 is More Café, which unlike the majority of our Top 20 did not actually employ an external design firm.
“Having worked in the restaurant trade for so long, you get a feel for what works and what's right. More is effectively the manifestation of all these observations and thoughts,” says the brand’s managing partner, Wouter Lap.
“All elements of More’s design and space utilisation were custom designed by Marijke [Lap, Wouter’s wife and co-founder of the More concept] and myself — something we are very proud of.
“In Dubai there are a lot of cookie-cutter concepts, franchises and imported brands from around the globe. The joy of More is that it's a combination of unique features which result in an aesthetically balanced and comfortable interior, giving the brand its own appeal and identity.
“You might think some things are a little odd or quirky but we love that and believe that it's one of the reasons why people come to us week in, week out.”
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Sep 23, 2009 , United Arab Emirates
good if the price is righta