19) RUTH’S CHRIS STEAK HOUSE, THE MONARCH DUBAI, UAE
The art deco-inspired interior of Ruth’s Chris Steak House was developed by Gavin Mackenzie, senior design manager at Dubai-based firm Outcast.
“The design is meant to act as an accompaniment to the food, rather than a distraction from it,” says Mackenzie.
“The ease of flow in design is what gives Ruth’s Chris its edge. When you dine in the restaurant you feel at ease and welcomed because the designs and colours used are complementary and purposeful.
“The whole point of interior design in a restaurant is that you are part of a wider frame,” he continues.
“Any restaurant that is successful is not just successful because of the food they serve, but rather because of the whole package deal, including the design.
“In order to have a successfully designed F&B outlet it is vital that the bigger picture is envisioned and brought to life before the ground work begins,” Mackenzie advises.
“All aspects need to be taken into account — and functionality is something that must be thought of with every step in the design process. After all, the main purpose of a patron’s visit to the restaurant is for the food!”
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Sep 23, 2009 , United Arab Emirates
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