Switch. Switch.

13)  SWITCH, DUBAI MALL, UAE


Celebrated interior designer Karim Rashid worked on this vibrant concept, which according to brand director Deem Al Bassam “brings positive energy that takes you on a journey and offers a futuristic dining experience”.

“I wanted people to imagine how it would feel if they were eating in ‘tomorrow’,” she explains.
Al Bassam insists that design is”the face” of any business.

“Without it, the business holds no identity,” she asserts. “A hotel or restaurant design must send that first message to the client.

“Great design creates great expectations, gives you a hint of what to expect on your dining table and what will the price and quality range be,” Al Bassam observes.

“We always remember what we see and we never forget what we experience.”

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