Wills: McDonald's staff no longer robots. Wills: McDonald's staff no longer robots.

A hotel F&B director has claimed that F&B outlets in the region could learn about service from fast food giant McDonald’s.

Speaking at Caterer Middle East’s monthly roundtable, JW Marriott director of F&B Kevin Wills said: “McDonald’s have a pretty good service culture — it's consistent, the timing is there and the company has built up a very good image.

“McDonald’s staff are not robots,” he added. “They used to be, but the brand changed its service culture to become more interactive.”

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Wills pointed towards the consistency of service across McDonald’s outlet, suggesting that when visiting one outlet, a customer could be ensured the service was the same at another outlet on the other side of a city.

At the roundtable he added that it was an operator’s responsibility to ensure interaction was not just limited to a waiter and a guest.

“Interaction between the staff and the guests should be combined and the philosophy we should take forward is to take care of each other as well as the guests,” he commented.