Sharaf Hospitality’s Singh expands: “We will also conduct special activities for children during this season, to enhance the festive appeal.”
According to Emaar Hospitality’s Barber, the various locations of the group’s properties are a key attraction — and a point of difference in the crowded marketplace.
“Our hotels are located in vibrant hubs like Downtown Burj Dubai and Dubai Marina, which are already attracting a lot of people,” he notes.
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“But we will also have celebrations in our leisure clubs — like Arabian Ranches, The Montgomerie Dubai, Dubai Polo and Equestrian Club and Dubai Marina Yacht Club; again all of these offer something different to celebrating in a hotel, purely because of the kind of surroundings they’re in,” he points out.
As this range of promotions, value-added options and seasonal deals demonstrates, the region’s F&B operators are to be lauded for their ongoing creativity and determination to offer value-for-money to their guests.
But they are right to do so: people may be filled with festive spirit over the coming months, but it’s going to be an intensely competitive few weeks in the world of F&B.
Those who do not work hard to attract what custom there is will find themselves facing a rather bleak new year.
But for those who pull out all the stops and make the most of their F&B offerings, building revenue in the final quarter of this year, 2010 will not seem nearly so daunting.
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