HME.com: How do you plan on winning over the Middle East’s contingent of blended-whisky-and-coke lovers to single malt?
I suppose for me, as part of the creation team, what’s we’re always steering people towards is that fact that this tastes delicious, and it’s a good fun drink. So once you’ve got people with their nose in the glass, having a sip of it with a bit of ice, that’s the most convincing way you’ll get people to abandon their habits.
And also keeping trade professionals informed is so important — familiarising bar teams with the product, so they can have an affect on the customer changing the way they might think about single malt and stepping out of their comfort zone.
Really, these professionals are our ambassadors.
HME.com: What are Glenmorangie’s plans and ambitions for the future?
Well, our aim is to become the leading luxury malt whisky in the world, which is no mean feat! But I think we certainly have it in terms of our taste profile. And it’s a beautiful, very sophisticated-looking malt whisky, which showcases extremely well in any bar.
We’re also looking to lead the way in terms of being innovative, and being pioneers for the spirit, with the wood-finish range, and our new Signet whisky which is the range we released just recently, which has this wonderful, chocolatey flavour.
So two very innovative products which have come out of the house just recently, and this is the idea we’re driving forward.
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TASTING NOTES:
The Original
Aroma: Imagine yourself in a floral garden, surrounded by mandarin, lemon, apple, pear and peach trees, their fruit ripening in the sun. Add to this the scent of vanilla ice cream, then enjoy the herbal aromas of geranium and wild mint growing nearby.
Add water to The Original and you wander into a flower garden with lemony bergamot, apricot and mandarin. Floral notes of geranium, sweet honeysuckle and piquant narcissus mix with mint and the herbal essence of eucalyptus, nutmeg and ginger.
Taste: Savour the fruits of an Italian garden as creamy vanilla slips like liquid silk over the tongue, as peaches and cream, mandarins and lemons effervesce in the mouth.
Aromatic essences of fennel and nutmeg tantalise with crumbly almond and coconut that gives way to a nectar that envelops all the fruit, spice and nut flavours in a honeyed caress.
Finish: The charming sweetness of delicious juices is left on the tongue.
For more tasting notes from Glenmorangie, click here.
For more information on the brand in the Middle East, contact MMI through their website: www.mmidubai.com
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