Dina Ghazali, communications manager, Mövenpick Hotel Kuwait:

“There are two secrets: one is to create a unique celebration and to shout out about it, and the other is to go back to your old books and measure when was the most successful year you had in your festive season celebration and adhere to that practise.

“Of course you will have to enhance it and spice it up by adding a twist to the celebration, to keep the original factor which will encourage clients to wait and explore the surprise of the night!”

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