Cabana (The Address Dubai Mall’s pool-side lounge) versus Calabar (The Address Downtown’s pool-side lounge): what differentiates these propositions?
They are actually two very different offerings; they might look slightly similar, but they have different focuses.
Then focus in Cabana is much less on the venue, as it is in Calabar. It’s on the food, the service, the drinks; we’re really aiming to sell many more drinks that they do in Calabar.
I love Calabar, it’s a great venue, but they’re less about cocktails and more about wines and spirits and so on.
We want to create a very different ambience, with the DJ, the barbeques, the themes night; and along with the beverage offering and the service, that’s what will make it very different.
It’s a relaxed place where people can go to be comfortable, and will trust the bartenders to make them a decent cocktail.
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Who exactly will you be targeting as your customer base — mainly shoppers?
We’re trying to appeal to a broad variety of clientele.
We have five outlets here, and they will allow us to attract different crowds. And even in the same outlet, we have the flexibility to accommodate different kinds of people.
So people who come here for the dining experience, not just shoppers and in-house guests.
What do you anticipate will be the biggest challenge for your F&B team, going forward?
At this stage, I’m far too positive to see any challenges!
We have just opened, we have a great team — and I try to tell them that and thank them for their efforts on a daily basis. It’s when staff feel appreciated that they give more back.
Let’s just say there are no challenges as such; just opportunities.
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