You launched a festive range of beverages and snacks in your stores last month; what new items do you have coming online for the New Year?
I don’t want to give away too many of our surprises for the New Year but I can tell you that we plan to launch some exciting new iced beverages including Iced Tea and new Frescato flavors.
The same goes for our product range; we have an exciting product development plan in place that will surprise and delight our customers in 2010.
What are Costa’s plans for the future regarding the UAE?
Costa is in the UAE for the long term. We certainly plan to open new stores within the UAE including a focus on Abu Dhabi.
We have plans to open 10 stores throughout 2010 which we believe demonstrates our commitment to the region.
Beyond 2010, we believe we can comfortably operate in excess of 100 Costa stores in the UAE, which is our goal over the next 3-5 years.
Our expansion plans will never divert our attention away from our prime goal, which is to provide our customers with an unbeatable coffee experience by continuing to invest in training for our employees, develop new and better products as well as refurbishing many of our existing stores.
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What would you say is the secret to the brand’s success here?
Our master roasters, based in the UK, source the world’s best beans and then carefully slow roast them for a fuller, smoother flavor to create our special Mocha Italia blend.
Once in our shops, our highly trained baristas hand-craft coffee in the authentic Italian way, with true attention to detail: freshly ground beans and coffees made one cup at a time.
We work as hard at delivering better food and beverages to our customers as we do at delivering better coffee, showing the same level of commitment, enthusiasm and passion.
We also make sure our stores are as welcoming and hospitable as possible to ensure our guests always feel relaxed, comfortable and cared for.
For our customers, a visit to Costa is a way to recharge; leaving them feeling revived, happy and just that little bit better.
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