While day-to-day business has been affected over the past couple of years, Valentine’s Day is — to a certain degree — immune to external economic factors.
Al Diar Siji’sVerbo commented: “Recession or no recession, I think people will choose to go out, spend according to their budget, and celebrate Valentine’s Day to express their love for their loved ones and to make them feel special.”
Duvocelle agreed that as an annual event, February 14 remained relatively recession-proof: “We do not think [the economic downturn] will affect Valentine’s Day, as couples want to spend this exclusive moment together in an exceptional environment to make it the special romantic event of the year.”
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Grand Hyatt’s Ryazanova added: “To take out your loved one on Valentine’s Day is a special treat from one partner to another.
“In my opinion, 99% of women would love to get pampered and surprised on Valentine’s Day and be taken to a good restaurant for a romantic evening.”
Despite this upbeat outlook regarding consumer spending, outlets still face another challenge: competition in the region is high.
Outlets must offer an extra-special array of packages to mark themselves out and attract business.
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