Gulfood 2009 was a big hit with visitors and exhibitors alike. Gulfood 2009 was a big hit with visitors and exhibitors alike.

As anyone who is anything to do with the region’s F&B scene must be aware by now, Gulfood 2010 is fast approaching — promising to be bigger and better than ever.

The arguments for exhibitors to appear at Gulfood are numerous and convincing: it is the Middle East’s biggest F&B trade show, attracting industry players and purchasers from around the region and offering a prime opportunity for suppliers and service providers to showcase their product lines to a discerning audience.

But once an exhibitor has taken stand space at this giant of a show, how can they ensure their products stand out in the vast crowd?

Story continues below
Advertisement

Here, some of the top companies exhibiting at this year’s show share their secrets for trade-show success…