Do your homework
As Friedrich Ingredients founder Reinhard Friedrich points out, a little effort in the run up to an event can go a long way.
“We visit our customers from the region many times per year, making sure that we are not forgotten when Gulfood comes round. On top of that, we prepare email newsletters to our customers telling them we’ll be there, and offer pre-show registration and information on our website,” he explains.
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At A Ronai, managing director Gavin Dodd explains that the firm will focus on advertising in trade titles for the Middle East, to ensure old and new customers alike are aware that the company is once again exhibiting at the show.
“We will also once again be running six cookery demonstrations a day with celebrity TV chef Brian Turner,” Dodd reveals.
Tea Tang (Pvt) Ltd manager for the value added division Suresh Rajendram agrees pre-event advertising is key to show success.
“Increase public awareness by proper advertising of the products and company prior to trade fair, and you will be achieving great advanced PR with the customers,” he appoints out.
Render Image will be sending out “a strong newsletter campaign to all our prospective clients worldwide”, according to software development manager Luca Salomoni.
“Then during the fair, we ask all our partners, the manufactures, to show our logo and our pamphlets inside their booth,” he adds.
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