Location, location, location
Another key element of drawing visitors to a stand is where your stand is located; a strong physical presence is undoubtedly important, as Commodities International Inc. managing director for Atlanta Tony Burnes agrees.
“We will be in the USA pavilion, which is a very good location and we will have a clearly marked booth with our company name and photo’s of our products,” he says.
| Advertisement |
Similarly, Charbonneaux-Brabant area manager for the MENA region Bertrand Langue comments: “To improve our presence we decided to be part of the Sopexa Pavillon, which features a lot of French companies. For people who want to visit
our stand, they just have to look for Sopexa is and they will easily find us!”
Meanwhile Meat and Livestock Australia (MLA) regional manager for the MENA region Lachlan Bowtell also sees the advantage of appearing on a country’s stand.
“The presence of over 320 Australian companies under the banner and signage of Australian meat will ensure we have a big impact at the show,” he asserts.
First-time exhibitor Chocolat Frey is getting a boost by participating as part of the Swiss Pavillion, which the company’s key account manager for export Michael Schwarz points out is “very well known”. And will give Chocolate Frey a strong start-point for its first Gulfood experience.
Meanwhile, Bakemart will have “an impressive and attractive stand situated in a prime location”, according to managing director T K Khaleel.
“We have taken great care to ensure visibility and accessibility,” he notes. “We propose to have a great display of our products and to provide samples for our visitors and guests. Our team of professionals will be available though out the exhibition to attend to all visitors and guests who shall visit our stand.”
Al Ghurair Foods is also trying to make a big impact, explains PR and communications manager Sameera Fernandes.
“Our 144 square-metre stand showcases an extensive range of highly nutritious and healthy products under our flagship brand Jenan and also a few other private labels,” she notes.
Spiroflow Ltd, part of the British Pavilion, we will have a large 4m exhibit on its stand, to grab attention of passers-by, while saffron supplier Safinter will make the most of its prominent stand in the Spanish Pavilion via “attractive displays, well-trained hostesses and all senior decision-makers present to meet and greet visitors”, explains sales and marketing manager Surinder Mendirata.
Mahesh Agri Exim Pvt Ltd is taking a solo approach to its location, as executive director Mahesh Thakker explains: “We have booked an independent stall at the exhibition site and will add appropriate publicity of our products by way of eye-catching display and visual advertisements.”
Search our database of more than 2,700 industry companies
