Stall them
Of course, a time-honoured trade show trick is to draw the passers-by in with a truly jaw-dropping stand, or at least a display taking place on your stand.
MKN PR manager Anja Halbauer notes that it is important to have a stand that fits well with your brand.
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“Based on our general philosophy, the MKN exhibition stand will be very valuable,” she says.
“MKN produces professional high class cooking technology and will therefore support its corporate identity with a premium stand.”
Rafi International will feature a multi-floor stand laden with new products, says commercial manager Varqa Kanani.
Some are going even further to ensure a doubly-strong impact.
“Rational International will exhibit this year with two stands,” explains director — market communication Carina Rister. “This show is the ideal platform to bring the unique benefit message of our SelfCooking Center to thousands of interested guests.”
At the Convotherm stand, things will quickly heat up, according to area sales manager — Middle East Gerhard Eichhorn.
“Apart from a very appealing stand design, Convotherm is doing live cooking demonstrations during the show. Visitors are being attracted and convinced by what Convotherm combi-steamers can do,” he explains.
Meanwhile Dudson export sales manager Sharon Black says space and simplicity is the key: “Dudson will stand out from the crowd with its open-plan stand creating an interactive and functional space where customers can see all the Dudson products clearly laid out, first hand.”
Agus commercial assistant Pawel Korniluk agrees: “We would like to build interesting, eye attractive but simple stand.
“The most important factor is very good lighting the whole stand. The whole design should be connected with our target product line: milk powders ingredients.
Other are making the most of live tasting sessions to woo the crowds.
Magic Seasoning Blends vice president — sales John McBride reveals: “At the Magic Seasoning Blends stand, food will be prepared and served continuously. That, along with handouts of sample sachets of the best selling products, should insure a stand that will prove to be popular among attendees!”
Willemse & van Engelen Bakkerijimachines will be demonstrating its spray-machinery at the company booth, while Follett Corporation’s stand will show a live demonstration of its sanitary ice-moving technology.
Baqer Mohebi Est head — HORECA division S Padmanabhan reveals that this year, the company will have an international team of demonstrators on the stand along with a live theatre, “fully equipped to showcase a range of innovative bakery, confectionery and chocolate products with a warm smile”.
Then there are suppliers who go for a totally unique approach: Beech Ovens will be screening a video of its company history at the stand, including never-before-seen footage of the evolution of the Beech Oven design, explains sales and marketing co-ordinator Helen Kenniff.
Meanwhile Nonions international business development, marketing and sales manager Ashwin Ruchani reveals: “We have a unique style of stand presentation, which is a real crowd-puller: an onion-shaped stand displaying our wide range of “Nonions” packs!”
And Emirates Snack Foods will once again work with its novel concept successfully introduced a couple of years ago, the ‘Cafe Culinaire’, presenting its products in a real gourmet restaurant and bar, next door to the Salon Culinaire.
“At our ‘Cafe Culinaire’ we will serve breakfast, lunch and hot and cold beverages and we invite our clients to savour our F&B offerings, prepared fresh on our stand by our company's chefs,” says managing director Ron Pilnik.
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