Put your best product forward
Other firms still are relying on their products to do the talking.
Oleificio Coppini Angelo Srl eport department’s Chiara Del Grosso notes: “Each time we take part to a trade fair we ask ourselves how we will be able to stand out.
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“We try to have peculiar products others do not have, such as the single packets of extra virgin olive oil, but we know that, in the end, what really matters is the quality we offer.”
D&S Exports will feature “state-of-the-art products” on its display, including ventless and hoodless fryers.
Schaerer (Middle East) will be launching its new Coffee Vito machines, showcasing its = new design for a 100-cup-per-hour range.
“Our stand will also have Latte Art and competition standard demonstrations by Kurt Bauer (Swiss Barista champion for 2005) with new coffee,” adds general manager Kevin Hibbett.
Meanwhile Alfocan is relying on its unusual product line to make the brand stand out to visitors.
“Offering such a specific, gourmet-style product as 100 % natural, wild-caught freshwater crayfish will definitely represent an eye-catching novelty at this year’s edition,” says the firm’s sales and marketing specialist Klaus Baumann.
Similarly, The Anglesey Sea Salt Co director Alison Lea-Wilson comments: “As far as we know, we are the only gourmet finishing salt makers to exhibit at the show.”
And Laxmi’s Delights founder and chief executive Laxmi Hiremath agrees: “There are no other flaxseed spreads on the market — ours are the only kind. This is an original concept, so I am confidant that our product will stand out.”
Al Alwani & Memoni Dates Processing Factory general manager Mustafa Iqbal says the company will push its dates and date products with careful on-stand presentation, emphasising the products’ nutritional value.
China Mist Brands will have a sampling of its whole range of iced teas at its stand, while Pere Ocean will introduce its Fruitty Vitaminised Drink, and Aalst Chocolate will go all out with a chocolate fountain demonstration live at the stall, offering product sampling for exhibition visitors.
Meanwhile the Lamb Weston will also be offering tasty samples of new treats.
“To coincide with our Sweet Potato Fries launch, we will be giving away a Sweet Potato iPod each day of the show!” reveals management assistant — export Jacomien Korstanje.
Of course, as United Juice Companies chief operating officer and partner Marc Craen notes, it can be a challenge for “smaller companies trying to match marketing budgets with the multi-nationals”.
But he adds: “We will have company founders on the stand who live and breathe the product — and of course we will have plenty of samples of the juice for everyone to taste!”
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