Apart from the conference, what else is new at this year’s show?

There are many new features to ensure that we deliver exactly what the industry requires.

First and foremost is the increased size of the show, as previously mentioned. This allows for more choice, the introduction of industry newcomers and the accommodation of growing industry sectors, all under one roof.

This year we will also launch the annual Gulfood Awards, to recognise the excellence and passion of both individuals and companies behind the region’s exceptional food and drink industry.

With 21 categories designed to reward and champion innovation and excellence, the search is now on for the best food and drink brands, services and suppliers!

Also new this year is the launch of the Gulfood Majlis Club, a commercial networking platform for senior industry professionals to develop new business opportunities, and one that recognises the importance of Gulfood as a serious trading platform for the global food and beverage industry.

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What will be the key message from Gulfood 2010?

Bigger, better business. As the largest and most influential trade exhibition in the region for the F&B industry, located at the centre of a globally recognised key growth market, it has never been more important for businesses and professionals to see and be seen at Gulfood.

With tangible business benefits for all sectors of the industry, and at all levels, attending Gulfood as an exhibitor or trade visitor has become an essential activity to be included in the business plan.