Visitors learning about gourmet grub this month’s Taste of Dubai festival are also in for an insight into the refreshing world of beverages, with the return of MMI’s hugely popular Beverage Theatre.
The firm’s marketing services manager Donna Williamson revealed: “This year the Beverage Theatre will be bigger and better, with new features such as The Whisky Festival, Le Clos Lounge and Wine Theatre.
“As the official beverage suppliers to the event MMI will be bringing new and dynamic concepts to the public bar areas, including the Russian Standard Vodka Bar; the Bacardi Mojito Cocktail Bar; the Hoffbrau Beer Garden; and the Sake and Momotaro Lounge,” she added.
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MMI will also use the event to launch ‘Drinkipedia’ — the Middle East’s first interactive kiosk for wine, sprits and champagne.
“Guests will have the opportunity to browse the kiosk at leisure in MMI’s Beverage Theatre to discover the wonderful world of wine, sprits and champagne, with over 1,500 products to choose from,” explained Williamson.
“The kiosk will give advice on food matching with wine selections, cocktail recipes for your favorite brands, as well as offering details on MMI’s current exclusive offers and sign-up details for MMI’s wine and malts societies.”
To view the full timetable of Beverage Theatre sessions, please click here.
MORE ABOUT…The Whisky Festival:
The MMI Whisky Festival will bring all the very best whiskies of the world to the MMI’s Beverage Theatre, with expert advice on hand and the opportunity to learn about whisky basics with dynamic small group sessions.
Guests will have the opportunity to sample over 100 whiskies, from the well known classic ranges to rare and exclusive bottles, as well as being invited to join The Malt Society and receive the latest Malt Magazine.
MORE ABOUT…Vintage Entertainment:
The Le Clos team will be conducting a special series of tastings, featuring wines drawn from some of the world’s most revered estates and iconic wineries.
Highlights include the opportunity to taste the New Worlds most celebrated wine, Opus One, on the Thursday Session, and up and coming challengers from South America on Saturday afternoon.
France is also well represented, with four of Bordeaux’s most loved Chateaux having their mythical 2005 releases showcased on Saturday evening, as well as arguably Burgundy’s finest white wine producer Bonneau Du Martray and their heavenly Corton Charlemagne available to try on the Friday evening.
With each session hosted by a member of the Le Clos team, all passionate about their particular area of expertise, this exclusive event promises to be a very special journey through the Le Clos cellars.
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