Tribes, Mall of the Emirates
This family restaurant is scheduled to open in UAE shopping complex Mall of the Emirates’ new food court before the end of the year.
Foodfund International head of operations Joe Van Jaarsveld labells the venture a “unique, contemporary experience of traditional tribal cuisine, encompassing recipes from all over the African continent”.
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“The décor is going to transport the diner to mysterious ancient Africa, as well as bringing flavours from the modern style. Add vibrant service, carried out by enthusiastic personnel from all over the continent, and the unforgettable experience will be complete,” he asserts — while executive chef Roy Soundranayagam adds: “We have a close relationship with our staff who come from several African tribes, and having tasted some of their favourite dishes, I knew we were on a winner.”
Soundranayagam reveals that the menu comprises traditional dishes from most countries on the African continent.
“We have been researching, testing and perfecting the flavours and recipes with our team for the past 18 months,” he explains.
And Van Jaarsveld is confident all the hard work will pay off. “The lack of disposable income has meant the public are far more careful where they spend their hard-earned cash,” he admits. “But we believe that quality food, at prices that scream value, with service that is genuine not automated, will always ensure success. Add a bit of theatre to the whole experience and its success has no limit!”
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