Shahista,Garhoud
Breathtakingly colourful new restaurant Shahista is hoping to make its mark as the UAE’s only outlet offering top-end Afghani cuisine.
Owner Safi Group’s chairman, Ghulam Hazrat Safi, expands: “There are many Afghani businesses across sectors that are headquarted in Dubai — but not many that relate to the F&B industry, particularly in a fine-dining atmosphere. This was the primary reason behind conceptualising Shahista.”
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Safi reveals that the main challenge of launching the restaurant was sourcing the correct team. “But we are very happy with our choices and have managed to bring the restaurant to life in exactly the way we had planned,” he adds.
Shahista chef Wahid Ullah notes that the only mandate for the outlet’s menu was to make it authentic — and this is where he is planning to appeal to customers.
“In tougher economic times, chefs have to be more particular about satisfying their customers,” he explains. “You get one chance to make your guest a loyalist, so you can’t go wrong: if you get it right, you have a customer for life.”
Despite the competitive market, Safi is optimistic about the future: “Success depends on quality of service and food; we maintain these aspects at the highest standard, and so far the result has been very encouraging.”
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