Head of Axor Philippe Grohe and the designer Erwan Bouroullec launched the new collection in Istanbul. Head of Axor Philippe Grohe and the designer Erwan Bouroullec launched the new collection in Istanbul.

Designer bathroom brand Axor, part of Hansgrohe AG, has introduced a new collection in partnership with French designer duo Ronan and Erwan Bouroullec.

“With Axor Bouroullec, we are redefining individualisation in the bathroom” announced head of the Axor brand Philippe Grohe at the regional launch of the product range in Istanbul in July.

The theme of Axor Bouroullec is “feel free to compose”, with clients able to select fittings and shelves and combine them in different ways.

“We are no longer restricted to positioning the fitting in a central location on the basin’s rear rim,” explained Philippe Grohe and designer Erwan Bouroullec during their presentation. “With the Axor Bouroullec collection, the mixers can be freely arranged anywhere around the wash basin area: on one of the integrated shelves that feature throughout the collection as a key design element, in front of or on the side of the wash table, or even on the wall.”

Axor Bouroullec is the result of a partnership between Axor and the Bouroullec brothers developed over a period of more than six years.

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