Richard Weilers, managing director Southern Sun Middle East Richard Weilers, managing director Southern Sun Middle East

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Richard Weilers
managing director
Southern Sun Middle East

Southern Sun’s Richard Weilers has earned his debut in the Power 50 2010 following his successful establishment of the brand in the Middle East and North Africa and the ongoing expansion strategy.

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Currently, there are nine Southern Sun hotels operating in Africa and the Middle East — two in the Seychelles, two in Dubai, and one each in Nigeria, Kenya, Zambia, Mozambique and Tanzania. Upcoming properties include a 350-room hotel in Abu Dhabi, owned by United Group, scheduled to open end 2012/early 2013, and a 390-room hotel and serviced apartments in Jeddah. Weilers is also investigating opportunities in Oman, Qatar and Libya.

In addition to seeking out new contracts, Southern Sun has signed a master agreement with Emaar — owner of the two Dubai hotels — to manage future Emaar four-star deluxe properties following the performance of the flagships.

Future hotels will have a tough act to follow —Al Manzil is now ranked five out of 391 hotels in Dubai on TripAdvisor and number one for business.