39
Robert Gaymer-Jones
chief operating officer Sofitel Worldwide
Luxury French brand Sofitel, part of the Accor group, has undergone a dramatic repositioning over the past couple of years, spearheaded by chief operating officer Robert Gaymer-Jones who enters the Power 50 at number 39.
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Gaymer-Jones is a regular visitor to the Middle East, which is now home to six operating Sofitel hotels with an additional three properties due to open soon, including Sofitel Bahrain Zallaq by Thalassa Sea & Spa, Bahrain
Achievements over the past 12 months include the opening of Sofitel Dubai Jumeirah Beach and Sofitel Al Khobar The Corniche.
Sofitel has also extended its reach in North Africa and opened three new hotels in Morocco — Sofitel Rabat Jardin des Roses, Sofitel Agadir Royal Bay Resort Morocco and Sofitel Marrakech Palais Imperial Morocco, while Sofitel Essaouira Mogadir Golf & Spa is opening at the end of 2010.
The launch of So Spa at Sofitel Rabat Jardin des Roses will also mark the entrance of the spa brand to the Middle East.
The company’s influence is set to grow, with a second hotel in Dubai now underway.