Shaikha Al Mutawa, business development director Dubai Department of Tourism and Commerce Marketing (DTCM) Shaikha Al Mutawa, business development director Dubai Department of Tourism and Commerce Marketing (DTCM)

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Shaikha Al Mutawa
Business Development Director, Dubai Department of Tourism and Commerce Marketing (DTCM)

Making her mark at number 34 is Shaikha Al Mutawa, a new entry to the Power 50 2010 and the first Emirati woman to be included in the ranking, a noteworthy achievement in itself.

Al Mutawa is one of the most proactive and passionate of the directors at the DTCM, and has made driving the green agenda among hoteliers her mission.

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She positively encourages sustainability in hotels, leading initiatives such as the DTCM’s mission to reduce CO2 emissions in hotels by 20% by 2011 and the inaugural Dubai Green Tourism Awards, for which she received accolades from general managers and engineers across the emirate.

The ongoing success of both programmes has spurred Al Mutawa to continue pursuing a more environmentally-friendly industry, and we expect to see her playing an increasingly strong role in this over the coming 12 months.