Darroch Crawford
Managing Director, Premier Inn Hotels LLC
Since taking up his current role as managing director of Premier Inn Hotels LLC, Darroch Crawford has led the opening of three hotels in Dubai and signed deals to launch the limited service brand in Abu Dhabi and Doha.
Following the opening of Premier Inn Dubai International Airport earlier this year, Crawford announced that the company was building its first hotel in Abu Dhabi at ADNEC’s Capital Centre. The 242-room hotel is expected to be ready by September 2011, with development reaching AED 120 million (US $32.6 million).
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Most recently, the group announced that it has signed a joint venture agreement to introduce Premier Inn’s “value hotel model” to Qatar.
The first project announced under the JV will be a 200-room hotel to be built at the Doha Education City, an area at the outskirts of Doha which is home to some of the world’s leading educational institutes.
Crawford is a proactive voice in the budget hotel sector in the Middle East, drawing on close to 40 years’ experience as he strives to establish Premier Inn as the region’s leading brand in the value-hotel sector.
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Oct 11, 2010 , Saudi Arabia
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Oct 11, 2010 , Saudi Arabia
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