Daniel Hajjar, CEO, Layia Hospitality Daniel Hajjar, CEO, Layia Hospitality

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Daniel Hajjar
CEO, Layia Hospitality

Over the past three years, Daniel Hajjar has successfully launched Layia Hospitality into the Middle East market, with five properties now operational in the UAE.

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This year, as well as opening Ruby Living Courts in Sharjah and Opal Living Courts properties in Dubai, Hajjar announced a new budget brand for Layia, Day & Night Hotels. He also signed a joint venture with CAPM Investments to open five Day & Night properties in Abu Dhabi.

In total, 15 hotels are expected to open by 2015, including Layia Plaza Hotel in Dubai in 2010, three hotels in Jaddaf, Dubai, and the first Layia-branded hotel in Amman, Jordan.

Prior to setting up Layia Hospitality, Hajjar held the posts of corporate VP sales and marketing and VP operations for Lebanon and Syria with Rotana Hotels.