Dubai-based Landmark Group has acquired the Fitness First franchise business in the MENA region, through its investment arm, Landmark Investments.
The deal includes the complete buyout of the business from current franchisee Awwal Fitness.
"We are excited about this very significant expansion of Landmark Group into the health and fitness segment" said Micky Jagtiani, chairman of Landmark Group.
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"Fitness First is a globally recognized brand with an enthusiastic following, that fits perfectly into our fast growing cluster of retail and hospitality brands."
The Mid-East Franchise Business presently operates 16 Fitness First outlets in Bahrain, Qatar, Jordan, Saudi Arabia and the United Arab Emirates. The Landmark Group stated it intends to expand the business and provide the “Fitness First experience” to a much larger base of customers in the MENA region.
Colin Waggett, CEO of Fitness First said "The development of our franchise business is an increasingly important part of our strategy, and we are delighted to partner with Landmark Group to continue the growth of our business in the Middle East region."
Landmark Group said it intended to absorb all employees of the existing Fitness First outlets in the Middle East.
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