Hertz
Hertz Middle East and Africa will have the opportunity to fully showcase its services as the world’s largest car rental brand, in its capacity as official transportation provider for the event. Hertz will be providing transport for all Hosted Buyers, as well as offering special rates on car rental for visitors.
Gina Costa, commercial director, Hertz Middle East and Africa says Hertz offers tailored solutions for business travellers.
“We provide international businesses a one-stop-shop for their transportation requirements. Within the region we can offer customised packages for business travellers that includes car rental, leasing and personal driver services.
She adds: “We’re taking part in the Business Travel Show to reach out to business travellers from around the world who regularly visit the region so they understand how we can support them with a full transportation solution.”
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British Airways
British Airways will be showcasing its First Class Suite at the show; bringing an actual cabin in to the venue so that visitors will have the chance to experience it first hand.
The carrier re-vamped its First Class back in February with a US $155million (£100 million) overhaul. New features include a bed that is 60 percent wider, a personal wardrobe and electronic blinds with ambient mood lighting.
“We believe the new cabin offers the right combination of luxury, privacy and style whilst retaining a classic feel,” says Paolo de Renzis, BA’s Middle East commercial manager. “We are very pleased with our customers’ response to the product and look forward to offering people the opportunity to view and experience it first-hand.”
De Renzis says the investment into the premium product will help ensure growth for the airline in the long-term.
“We have great confidence in a strong recovery for long-haul premium travel, but also recognise that if we are to retain and grow our premium customer base, then we need to invest in market-leading products and services. It is for these reasons that we’ve chosen to unveil our new First cabin this year. This investment proves our commitment to our highly valued premium customers, and represents a key part of our strategy to grow our share of long-haul premium sales.”
He adds: “While the market has begun to show gradual improvement in both numbers and price for long-haul premium travel, and these increases are encouraging, there is still a strong need for continued restructuring and innovation if airlines are to safeguard their long-term future.”
Address Hotels + Resorts
As the official hotel sponsor of the Business Travel Show, the Address Hotels + Resorts will have a prime opportunity to showcase its five Dubai properties to Hosted Buyers as well as talk about future developments. The brand recently signed management contracts for properties in Morocco and France, and other upcoming destinations include Egypt, Indonesia, Hungary, Saudi Arabia, Turkey, Kuwait, UAE, China, UK and USA.
Seema Pande, area director of sales and marketing, Address Hotels + Resorts says the business travel sector is showing a healthy growth from the Chinese and Indian markets.
“In a significant trend, the market is witnessing strong interest from China, the subcontinent and the Gulf countries, and we are confident that the travel industry will record robust growth in the coming months,” says Pande.
“The travel and tourism sector is integrally linked to the overall performance of the economy and with countries like China and India recording healthy growth, there are positive trends in business travel too.”
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