Halal food firms are chasing the success of kosher food products on the world market, the marketing director of a leading Middle East producer has said.
Ayman Hamed, of Al Islami Foods, revealed that what he described as “the halal movement” had an opportunity to replicate the success of Jewish kosher produce.
Hamed said that local was the “new” organic on the global food stage.
| Advertisement |
Speaking at a seminar on mega global food trends at the Speciality Food Festival in Dubai he revealed that world-wide halal foods had the potential to tap into and beyond the Islamic market, which is the fastest growing religion in the world.
“The advantage that halal has is that it is quality produce. What we have to do is to upgrade the halal proposition with a wider range of products, better packaging and consistent supplies.”
Al Islami Foods has announced its intention to target the lucrative French market which is worth US$7.5 billion per year.
Search our database of more than 2,700 industry companies
