Hotelier Middle East - HotelierMiddleEast.com

Tripadvisor slammed for old and fake reviews

Posted by: mike
22 Nov 2010
totally agree there should be a cut off point for reviews. there shoudl also be limits on how soon after visiting the property people get to respond aftre visiting.
Posted by: dboe
22 Nov 2010
Agree, fake reviews have gotten out of hand, especially on Tripadvisor and Yahoo as these sites have very weak checking and have no way of actually verifying that the reviewer actually stayed at the property. Most chains nowadays have "social media" experts who see to it that good reviews get posted, and there is a host of independent companies who will post good reviews for a fee. Any consumer who believes tripadvisor is a sucker.
Posted by: Phil
23 Nov 2010
The more influential TripAdvisor becomes, the greater the incentive to post phony reviews. There are dodgy owners and malicious guests who'll get away with gaming the system, like this one http://tripadvisorwatch.wordpress.com/2010/11/22/tripadvisor-hotel-fake-reviews/ , because TripAdvisor can't tell the real from the fake if it's done properly. TripAdvisor keeps old reviews not because they are useful, but because any content is better than none when it comes to Search Engine Optimisation.
Posted by: Brian Birnbaum
23 Nov 2010
I think no matter how old the reviews are they are of value to the consumer. This site is for consumers and not for hotel owners. Consumers are smart enough to realize that a review written in 2004 may not have as much value as a review written in 2010. Hotel owners need to realize this is the future of the hospitaltiy business, and view Tripadvisor as an oppurtunity and not a nuisance. I recently wrote a blog that speaks about hotel owners resisting change online. Online Reputation Management for Hotels
Posted by: Mathys
24 Nov 2010
Check out http://eezeer.com where reviews are sent from mobile devices and are geolocated. They combat fake reviews.




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