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7 Mar 2011
Nice refreshing point of view. Celebrity chefs are often credited with encouraging new recruits to the industry, but fail to remind them that someone has to peel the onions. From my days i do remember that it is not all fame, fans and glamour. The first modern celebrity chef who's name i honestly can't remember, (not suppose to say that) was about the 1980's who had a restaurant in London and if he saw customers putting salt or pepper on his meals would bodily throw them out of his restaurant, (apparently only if the press were around). I think it's called b--- s--- or publicity. I've never seen a serious side to celebrity but then we must remember that there are about 19 million celebrities in the UK and around 49 million experts. As far as the UAE is concerned, with so many 5 star hotels, it seems that most of the worlds best chefs are here anyway - let's hope that the celebrity cult doesn't spoil that seriousness.