Hotelier Middle East - HotelierMiddleEast.com

Time for a united tourism effort

Posted by: Baxster
21 Dec 2011
"I am inclined to believe that a UAE destination marketing campaign might wield significant weight." I agree, most countries with developed tourism markets have proper multi-language portals to inform visitors to what's available throughout the country. Not everyone wants to lay around on the beach all day ! VisitJordan.com, VisitSweden.com are two good examples of what can be achieved with country marketing. They can also be used to gather more information and input from your visitors so you can then use that to your advantage in future marketing.
Posted by: EMILE JOUZY FIH
27 Dec 2011
EMILE JOUZY FIH CHAIRMAN HCI I fully agree with the advice as stated in the article I am inclined to believe that a UAE destination marketing campaign might wield significant weight. However there must be a clear narrative about what each member of the UNION does offer , Another most important point destination marketing call for each member of the Union destinations adopting the same classifications and hygene standards. Another forgotten very important aspect is how best to attract say 10 % of the 40 million or so transit passengers passing through the airports now to stop over even if for only one night to start with . there are a number of firms practicing in UAE that have the expertese to very much contribute to the success of these futurestic plans
Posted by: Linda Harding
1 Jun 2012
Here is what they share; multiculturalism and a global upscale clientele. As a spa consultant who focuses on training therapists from a global perspective, I am surprised that no one has seen the revenue potential of offering services from a staff which has the knowledge and expertise to work on every ethnicity. Imagine the revenue potential of therapists who can sell based upon an actual assessment of the client's needs. Imagine how the service level is raised when there is true engagement with clients and not just passive treatments. Everyone craves expertise when their skin is involved!




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