Deal will bring U Hotels & Resorts to the Middle East for the first time
Absolute Hotel Services from Thailand has announced its first foray into the Middle East in partnership with Qatar-based Gulf Trading and Contracting Partners.
The new property, U Le Mirage Doha, is part of the U Hotels & Resorts brand and is scheduled to open in August 2011.
Gulf Trading and Contracting (GTC) has a diverse range of business interests, including three properties it owns and operates in Doha.
Speaking on behalf of Gulf Trading and Contracting (GTC), Vatche Yergatian, CEO of Le Mirage Hospitality Services and Catering Concepts, said “This project will be the first of its kind in Doha — a hotel which promises intimacy, character and an assurance of premium quality for both the business as well as the leisure traveller.
“A prime location, enhanced by the unique concept of service and style, which is the hallmark of U Hotels & Resorts, will indeed differentiate us. Encouraged and enthused by the brand’s impressive expansion into Thailand, India, Vietnam, Indonesia, Laos and Cambodia, we believe we have a winning formula,” he added.
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The property marks the beginning of Absolute Hotel Services plans for growth in the region, with a further four hotels to be announced in the Middle East.
“We are confident U Le Mirage Doha will be an iconic flagship marking the commencement of our aggressive expansion into the region. In the near future, we will be announcing four new hotels under the U Brand umbrella for the region” said Jonathan Wigley, CEO of Absolute Hotel Services.
The 120-room hotel will offer guests a fitness centre, spa, meetings facilities and business centre, as well as a variety of F&B outlets.
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