JW Marriott Hotel Dubai has partnered with Table4ME to offer the company’s guests an instant restaurant reservations service online at www.marriottdiningatjw.ae .

The instant reservation service is available for its restaurants including JW’s Steakhouse, Cucina, Hofbräuhaus and Bamboo Lagoon. Guests can now choose their preferred dining date, time and special promotions online.

Commenting on the Table4ME distribution marketing service, VP for sales & marketing in MEA, Jeff Strachan, said: “Customers are increasingly turning to the web for their dining research and inspiration, so we are naturally keen to ensure that this experience is both rewarding and easy for our guests. Hotel rooms and airline seats have been available to book online for many years, so why not a restaurant table? Ultimately, we should utilise all available channels into our market and be where our customers are - whether that is online, on mobile or Facebook”.

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Founder and managing Partner at Table4ME, Kristie Goshow, added: “We believe that offering the consumer choice and empowerment in their dining reservation process is the natural evolution of hospitality in Middle East Region. Customers now expect greater control over their booking process, real time availability and instant confirmations”.

“Email booking forms are no longer an acceptable form of engagement. From a restaurant perspective, it is increasingly important to optimise web marketing investments and drive immediate conversion. To this end, Table4ME provides restaurants with a complete end- to- end solution from table management through to global distribution, tracking and analytics reporting.”

The new partnership between Table4Me and the JW Marriott Hotel Dubai ensures that their guests’ restaurant reservations are confirmed instantly by email or SMS confirmation.