InterContinental Hotels Group (IHG) has signed an agreement with Mohammed & Obaid Al Mulla LLC, to take over the management of a 281-bedroom hotel in Deira, Dubai.
Formerly operating under the Marriott’s Renaissance brand, guests woke up to a new experience in the newly branded Crowne Plaza Dubai-Deira hotel today.
Commenting on the signing John Bamsey, chief operating officer for IHG Middle East & Africa said: "The Crowne Plaza brand is a dynamic international hotel brand that is on the move. This is our third Crowne Plaza in Dubai and will add more choice for the 56 million members of our global loyalty programme Priority Club Rewards.
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“The facilities and location of Crowne Plaza Dubai-Deira make it a great fit for the Crowne Plaza brand - being in the heart of Dubai, close to popular heritage sites such as the gold and spice souks, Al Bastikiya heritage village and key business districts where banking, government and ministries are located. It is also within easy reach of Dubai airport."
Bamsey continued; "We are very confident that our partnership with Mohammed and Obaid Al Mulla will be a long and successful one. The timing of the rebrand to a Crowne Plaza coincides with the commencement of a US$ 55 million refurbishment to the rooms and public areas which demonstrates their vision and progressive attitude. Their business principles perfectly align with IHG’s and the team and I look forward to working with them going forward."
Crowne Plaza Dubai-Deira, features 37 Suites, 41 Clubrooms and 203 Deluxe rooms. Upon completion of the planned renovation, the hotel room count will increase to 302.
The hotel already has a newly renovated health club, a temperature controlled swimming and whirl pool plus sauna and massage facilities. There are also six food and beverage outlets offering a variety of international food and entertainment.
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