Looking to capitalise on the rise in smart phone usage in the Middle East, Table4ME has launched a new mobile web service offering real-time restaurant reservations at the JW Marriott, Dubai on www.marriottdiningatjw.ae/mobile and The Yas Hotel, Abu Dhabi on www.TYHDining.mobi

With a mobile penetration rate in excess of 200% in the UAE (TRA) and a predicted growth of 11% in smart phones over the next three years (Arab Media Summit), interactive mobile is predicted to become a way of life for many consumers across the region, Table4ME founder, Kristie Goshow commented.

“In a recent survey conducted by Effective Measure and Spot On PR, it was found that 45% of all Middle East & North Africa Internet users surveyed use their mobile phones to access the Internet, rising to 50% among Internet users in the United Arab Emirates,” she asserted.

Story continues below
Advertisement

“This is a fantastic indicator for the future of mobile web services and what could be easier that booking your favourite restaurant with access to real time availability and special offers. Unlike hotels and airlines, no advance payment is required and therefore mobile reservations offer a new level of convenience and accessibility to busy consumers.”

Bemoko CEO Mat Diss added: "Giving consumers access to restaurant bookings wherever they are makes perfect sense. Consumers can instantly book tables without having to wait until they get home. We are pleased to be working with Table4ME and to use the unique capabilities of the bemokoLive development platform to give the best booking experience to a customer, whichever device they are using"

Unlike specific mobile apps, the Table4ME mobile web service will recognise the type of smart phone being used to access the booking service and serve up the booking widget to match the capability of the handset.

For restaurants using the Table4ME reservation system, mobile bookings are instantly confirmed into their electronic diary with no human intervention required.