Pascal Gadet shares a joke with the management team, all of whom have been working at Hotel Missoni Kuwait for two years. Pascal Gadet shares a joke with the management team, all of whom have been working at Hotel Missoni Kuwait for two years.

Missoni and Rezidor
Hotel Missoni is the product of a worldwide licence agreement between The Rezidor Hotel Group and the Missoni fashion house, which was signed in 2005.

The agreement fulfils a dream of The Rezidor Hotel Group CEO and president Kurt Ritter to add a lifestyle brand to the company’s portfolio, which also includes the Radisson Blu and Park Inn by Radisson brands.

Gadet describes the partnership as having a natural harmony. The two firms work very closely together — Rossita Missoni to “transmit our lifestyle” and Rezidor “to guarantee the best service and management”.

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The first Hotel Missoni opened in Edinburgh and Hotel Missoni Kuwait is only the second Missoni property in the world. The hotel is owned by the Marafi family of Kuwait, also owners of the Radisson Blu hotel Kuwait, which Kurt Ritter opened as general manager 30 years ago.

“I think when Mr. Ritter had the idea of bringing a lifestyle brand to Kuwait it was only natural that the owning company went along with it,” says Gadet.

Rezidor is now looking to grow the brand, with properties underway in Oman, Turkey and Brazil.

“We’d like to grow the brand particularly in the GCC countries and I think there is a lot of know-how here in the hotel — talented people that can be used for the growth of the company, which is a Rezidor trademark,” says Gadet.