Nobody likes cutting rates (apart from the consumer) so you have to add value in order to capture the imagination and secure the stays of most guests.
But Danziger explains that one of the company’s mantras is to make sure “in each brand that we only spend money on things that that brand’s customer values, appreciates, recognises and pays for”.
“To try and impose a cost on a user is unfair to the owner, because the consumer of the product doesn’t want a certain service, but they have to pay for it because you have built it into the rate and that’s not right — so value is by brand and by expectation.
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“A brand is a promise, but the execution of the promise is everyone’s job and that’s full and complete focus. I think the best way to grow a company is to just do a great job with what you have and then people want to be a part of your company — instead of you having to go out and sell to people to convince them to become part of your company.”
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