Planning Planet Hollywood
Fancy having the gloves Sylvester Stallone used in Rocky displayed in your table, or Marilyn Monroe’s dress framed on the corridor wall?
Having being named franchiser and manager of the Planet Hollywood Hotels brand last September, Wyndham is currently putting the final touches together on what guests will experience at the hotels.
The only Planet Hollywood Hotel currently in existence is in Las Vegas, but that is all set to change with the brand opening its star-studded doors in Qatar in 2014.
While Danziger explains that not every market can have a Planet Hollywood Hotel as it is very unique, he does see a few more for the Middle East.
“It’s a uniquely exciting brand — the brand persona is global — everybody knows Planet Hollywood,” he asserts.
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“Some of the unique characteristics will be entertainment related, for example, a few things I can tell you, although we are in a complete final development stage, we have tens of thousands of pieces from movies at our disposal.”
Aside from memorabilia, the company has commissioned a special ‘Hollywood mirror’ that will have a button making the lights “super bright” — a classic image of backstage stars’ dressing rooms.
There will also be a “significant number of TV screens showing movies” as well as a special “guest arrival experience”.
Yet Danziger is quick to explain it won’t be a themed ‘Mickey Mouse’ experience — the focus will be on making a hotel experience that is “interesting, fun and different, but with five-star quality”.
We thought that this type of hotel had Dubai written all over it, so does Danziger envisage the brand arriving in the emirate soon.
“I see one — I think we have generated significant interest, but we want to be sure it’s the right location, the right owner. When these things are aligned then we will do one.”
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