Arabian Adventures, the destination management arm of the Emirates Group has announced the launch of its Exclusive Collection, a new bespoke service offering tailor-made excursions aimed at the "discerning traveller looking for a luxurious, yet off-the-beaten-track experience".

The Collection includes one-of-a-kind luxury travel experiences that showcase the essence of the UAE and its local culture and traditions - including visits to  private family stables, camel farms belonging to local families; bespoke desert excursions, and a luxurious cruise on the Arabian Gulf. Guests can also opt for experiential activities such as being a conservationist for a day or learning how to cook Arabic cuisine.

Peter Payet, senior vice president, Arabian Adventures said: “The Exclusive Collection is a new opportunity for Arabian Adventures and is a result of listening to what our customers want. It’s not about simply taking a group product and making it private, it is about providing enhanced excursions and unique, once-in-a-lifetime experiences. Arabian Adventures is already renowned for its unparalleled level of service, and this collection takes it to a new level. Whilst this is still a niche market, we see huge potential for growth.”

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The Arabian Adventures Exclusive Collection will be promoted via hotel representatives and concierges across Dubai, and is supported by the Exclusive Collection brochure which was launched earlier this month.