National tourism body VisitBritain has unveiled an international TV campaign featuring globally recognised British celebrities inviting the world the visit Britain.
British legend Dame Judi Dench, Slumdog Millionaire star Dev Patel, fashion icon Twiggy, actor Rupert Everett and celebrity chef Jamie Oliver all star in short films designed to be their personal invitation to Britain.
The films will be shown on VisitBritain’s websites VisitBritain.com and VisitBritain.tv, and on third-party websites such YouTube.
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They complement a global TV advertising campaign, which will be shown in Britain’s key inbound tourism markets that deliver revenue now — such as the US and near Europe — and growth areas for the future like China and India.
This marks the start of VisitBritain’s new tourism marketing campaign, which will run for four years.
VisitBritain chief executive Sandie Dawe said: “This is our first global TV campaign for 10 years and marks the start of an ambitious marketing programme. With the eyes of the world on us, we have an unprecedented opportunity to showcase Britain and then to close the sale with great travel deals and offers from our partners.
“This campaign aims to inspire visitors to come and explore for themselves. Over four years, we aim to attract four million extra overseas visitors, who will spend £2 billion across Britain.
“These films and TV adverts are just the start – in the next few months we will roll out the invitation from the industry and from the British public. This is Britain’s moment — and, working with our partners, VisitBritain plans to capitalise on that,” asserted Dawe.
To view Jamie Oliver's invitation to visit Britain, click below:
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