The Global Spa Summit 2011 was held in the idyllic destination of Bali, Indonesia in Asia for the first time. The Global Spa Summit 2011 was held in the idyllic destination of Bali, Indonesia in Asia for the first time.

10 New research reports
The release of new industry research is a hallmark of every Summit, and
the 10 research reports shared with delegates are now available to all at
www.globalspasummit.org

• GSS-sponsored “Wellness Tourism and Medical Tourism – Where Do Spas Fit?”
• Coyle Hospitality Group: “Priorities of Today’s Spa Consumers”
• Diagonal Reports: “Spa Market, USA”
• Euromonitor Int’l: “Consumer Mindsets, 2011”
• Euromonitor Int’l: “Post-Recession Consumer Dynamics”
• Horwath Consulting: “Global Hotel Market Sentiment Survey, 2011”
• Horwath Consulting: “Hotel Yearbook 2011: What To Expect in the Year Ahead”
• IDEA: “Fitness Programs and Equipment Trends” (Summary & Full Report)
• IHRSA: “Global Report – “State of the Health Club Industry”
• Smith Travel Research: “Global Hotel Performance, 2011”

GSS 2011 Delegate Survey Highlights
Every year a live poll of executive attendees at GSS — which numbered 275 delegates from 35 countries — provides a window into current industry performance and future directions. This year’s summary was as follows:

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• The economic turnaround is directly, positively impacting the spa and wellness industries: 82% predict an increase in gross revenues for 2011.
• China ranks as the number one place industry leaders would like to expand their business (31%), followed by “other countries in Southeast Asia” (28%).
• 57% report that social media campaigns are driving an improvement in customers/sales, but 26% still don’t engage in any social media initiatives.
• 37% report that group buying/online deal sites have driven an improvement in customers/sales, but 58% don’t participate in group buying/online deal sites, the fastest-growing online category.
• Executives predict that among all spa/wellness segments over the next few years, Preventative Medicine will experience the greatest growth (44%), followed by Beauty & Cosmetic (24%).