One of Europe’s leading hotel companies, Steigenberger Hotels has set its sights on Middle East expansion.
CEO Arco Buijs revealed that the Frankfurt-based hotel company — which currently operates 78 hotels in Germany, Austria, Switzerland, the Netherlands and Egypt — had plans to announce “more than one” Middle East property within a year.
The 80-year-old hotel brand — which was set up by the Steigenberger family — was taken over last year by Egyptian tourism entrepreneur Hamed El Chiaty, owner of Travco Group International, Egypt’s largest tourism company, and is now on a path of international expansion.
| Advertisement |
Buijs said Steigenberger was currently assessing "all the possibilities in the region” including “Dubai, Abu Dhabi and Qatar”; however he was circumspect about revealing any further details.
“We want to be very careful and take sure steps. I would rather take a bit longer and have the right project here. Sometimes there are projects that I am not sure would be the right thing for our image and Steigenberger is really a top brand that focuses only on top locations and we want to keep that image.”
“My wish would be to announce the first success within a year,” he added. “That’s not too ambitious but we are preparing some ideas and within a year that should be realistic — and there may be more than one hotel.”
Search our database of more than 2,700 industry companies
