UPDATE 2: Hotels Magazine has confirmed that the previously unnamed investor is Al Faisal Holding, which is owned Sheikh Faisal Bin Qassim Al Thani, a member of the Qatari royal family.
UPDATE : The developer of London's W Hotel in Leicester Square, has confirmed that it is selling the property to an anonymous Qatari investor.
Bloomberg reports the site is being sold for $313 million, slightly higher than the figure of $300 million that was touted in an earlier Reuters report.
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The Northern Ireland developer has had the property on the market since its opening in February this year.
Formerly known as the Swiss Centre, the 10-storey hotel has 192 rooms and Michelin-starred restaurant as a key attraction. It also hosts the European flagship store of Mars Inc.'s M&Ms.